Services

Work With Me

Liveaboards · Dive travel · Gear brands · Tourism boards · Conservation NGOs

I make the content that sells dive travel and dive gear: long-form articles built to rank, original underwater stills and video, published in English and Spanish.

I'm a PADI Divemaster with 700+ dives across four continents, and I shoot everything in-house. That means the reviews come from actually diving the gear, the destination pieces come from actually diving the sites, and nothing is stock.

If you're selling to divers in the US, Europe or Latin America and your content isn't doing the work, that's what I fix.

What you can commission

Services

Gear & Brand Content

For gear and apparel brands who want a professional marketing campaign, shot on land and in the water, from one person, in one commission.

  • On land: lifestyle and campaign stills, gear worn and used, boat deck, shore, kit-up, travel
  • In water: the same product actually working at depth, shot in-house
  • Full written review from real field use, English and Spanish
  • Short-form video cut for your channels
  • Full usage rights

Most brands end up relying on whatever their customers happen to post, which rarely looks like the brand they are selling. This is closer to having an in-house creator working remotely: campaign imagery made to your brief, at the standard you would set yourself, with the in-water proof to back it up.

From $850 USD

Ongoing Content Retainer

For brands and operators who need a steady flow of content rather than a one-off campaign.

  • An agreed monthly package of digital marketing assets, stills, video and written content, ready for your newsletter, website and social channels
  • Consistent look, voice and quality across everything
  • English and Spanish throughout
  • Planned ahead against your season, launches and campaign calendar
  • Priority scheduling on shoots

I ran exactly this for a New York consumer brand for seven years: monthly content, delivered on schedule, through every product launch and campaign cycle.

From $1,500 USD per month, minimum three months

Destination Content Package

For liveaboards, dive resorts and tourism boards who need a destination to sell itself.

  • One long-form destination article, researched and structured to rank on Google and other search engines
  • Published in English and Spanish
  • 10 to 20 edited underwater and topside stills, licensed for your use
  • 2 to 3 short-form videos cut for social
  • Delivered in 4 weeks

That is the standard package. Every destination sells differently, so the mix of article, stills and video is tailored to the brief before anything is quoted.

Tailored to the brief, enquire for a quote

Add on: Destination Film

A 2 to 3 minute promotional film, the piece that makes someone book. Underwater, topside and aerial drone footage, cut to music, colour graded, with English and Spanish captions. Delivered in formats for YouTube, your homepage, trade shows, OTA and booking listings, and paid social.

Quoted with the package

Underwater Production

When the brief scales up, I work with a full-time professional photo team, land, water, or both.

  • Commissioned shoots for campaigns, catalogues and brand films
  • Underwater and surface, crewed
  • Scoped and quoted per project

Enquire for a quote

Content Strategy & Consulting

Seven years running marketing for a New York consumer brand, applied to the dive industry.

  • Content and SEO audits
  • Bilingual content strategy for LATAM and Anglophone markets
  • Campaign planning and editorial calendars

$95 USD/hour

Proof

Results

My own site is the case study. It's built the way I'd build yours.

54,000

appearances in Google search results in three months

5.5x

growth in search clicks, first month to last

26%

of search traffic arrives on the Spanish pages

Google Search Console, 27 May to 26 August 2026. Hundreds of queries ranking on page one, every position earned through editorial and search, none of it paid.

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Where the traffic comes from

  1. United States
  2. Spain
  3. United Kingdom
  4. Canada
  5. Australia
  6. Germany
  7. Mexico
  8. Indonesia
  9. Philippines

Ranked by share of search traffic. These are the markets that buy liveaboard berths, gear and dive trips.

59% women

Most dive content is made for men. This one isn't, and that's exactly the audience so many ocean and adventure brands are working hard to reach.

70% aged 25 to 44

The age range that buys the trips, the gear, the liveaboard berths and the conservation memberships.

Two markets, one production

Every piece publishes in English and Spanish. Spain is already the second largest market on this site, ahead of the UK, from a single commission rather than two.

Process

How it works

  1. 01 Enquiry Tell me what you are selling and who you are selling it to.
  2. 02 Scope and quote A fixed price and a delivery date, in writing, before anything starts.
  3. 03 Production I dive it, shoot it, write it.
  4. 04 Delivery Files, article and usage rights handed over.

Deposit up front, balance on delivery. Rush timelines quoted separately.

Get in touch

Let's talk about your next campaign

Tell me the destination, the product or the brief, and I'll come back with a scope and a price within two working days.

caro@carosantamariaocean.com